The North End Lake Precinct is set to be redeveloped after the Management of the Nelson Mandela Bay Stadium and Mandela Bay Development Agency (MBDA) went into talks about the same. This development would help in economic activity in the region.
According to Chantal du Pisani, the Chief Executive of Access Management who run the stadium on behalf of the municipal revealed that a major milestone for the North End Lake Precinct project would be a partnership with major companies in the region to help in the maximization of the stadium which will be located between the lake and the ocean with an extension beyond the stadium bowl.
The aim of the North End Lake Precinct project was to help in the capitalization in Port Elizabeth as the water sports capital of South Africa. This will allow the country to host events comparable to Ironman SA, splash festival and Ocean Racing Series at the North End Lake District.
All these will be of economic benefit and further increase its marketing and exposure to the world as well as social and Corporate Social Investment Impacts.
Du Pisani further noted that the stadium will help in the branding and enhancement of the company’s reputation in the communities it operates in.
The stadium helped generate US $47.89m between 2011 and 2013.
