Primewaterview started out in 2006, of a desire to provide housing for the average businessman, Oil and Gas worker, technocrat, Nigerian in the diaspora. We recognised that there were a number of people out there, who had their own funds, needed their own house but did not have one or all of, the skills, time, someone they could entrust their funds to. So we saw the need to fill this gap. In some cases, we were able to structure land deals, one plot of land here, another plot of land there, prior to approaching a potential customer, and so it immediately took off a major burden from the “would be homeowner”, because it was, and it still is, a challenge, especially in Lagos, to get genuine land owners to buy land from, as there are a lot of “Omo-oniles” – land touts, and if you are not careful you can get swindled. So with having some land bank it was easier to approach a customer and sell the idea of helping him build his choice house. As we grew our desire to build homes turned into an obligation, as we began to see a veritable need for housing in Nigeria, and our goal changed from building houses to make profit only, to contributing our quota to bridge the housing gap in Nigeria, and of course making profit.