It really does depend on the type of business that you wish to set up your business in Malaysia but if it is your wish to engage with prospective customers then where your business is located is incredibly important. If you are running a chain of retail stores for example then you need to think about things like the amount of food traffic in that area, the other businesses that surround you and if it is a location that people can find their way to easily.
Just because you feel like an area is the right place for your business, it doesn’t mean that it is and so you need to put quite a lot of thought into this before you start investing your hard earned money into something that might not work because it is in the wrong place. You should consider the following things when it comes to the right location for your business office here in Malaysia.
It is important that you are able to reach out to your target demographic and so it would make sense to locate your offices in an area that is close to them. If you are relying on footfall to provide you with the customers that you are looking for then your offices need to be where your target audience is. Before you decide on any place like Wisma Cosway for example, try to find the necessary information so that you can figure out if there will be demand for your product or service in that particular area and if people can afford what you are offering.
You also need to think about the competition that is out there because sometimes it’s good to have a business location in Malaysia close to your competitors while at other times, it is not a good idea at all. Competition is good for businesses but not if your closest competitor is right next door to you and so try to avoid choosing a location that is too close to a competitor who is selling the same thing that you are and maybe is cheaper then you.
It is also worth considering any zoning areas that might be in place where you are thinking of putting your offices because maybe the kind of business that you want to run is not permitted. If your primary customers are other businesses then it would make sense to locate yourself near a commercial zone. If your customers are going to be the general man in the street then a residential area would make a lot more sense.
These are things that you need to think about as well as other businesses close by that will provide positives for your particular enterprise. It makes sense to set up your offices near another business that complements yours and so take all of these things into consideration before signing any kind of rental agreement and handing over your hard-earned money.
