It can be difficult knowing where to begin when thinking about growing your plumbing businesses. You might be looking to grow your customer base. Or you might be an experienced business who wants to maintain your income. Thankfully, in this modern world there are many opportunities to get more work for your plumbing business. Below we have provided you with 7 helpful ways to get more work for your plumbing business.
1 Word of Mouth
Word of mouth advertising is one of the oldest and trusted forms of advertising. Best of all it is 100% free. It is important to build trust with your customers. You must always aim to satisfy customer expectations, even for seemingly minor things such as ease of booking your services. Take advantage of tools like an app for scheduling plumbing works to avoid miscommunication and disruptions in the reservation process. If you do a good job for them they could recommend you to their friends and family. In turn, if you do a good job for them your recommendations can grow and grow.
You could even encourage your customers to leave positive online reviews. To drive business further, you could offer customers a small payment for any new customers you secure as a result of their recommendation.
2 Get Your Branding Right
A clean and crisp company logo, website and advertising can be a world of difference in this modern age. There are many online companies that can revitalise your branding for affordable fees.
You could look at the following:
• Is my branding recognisable?
• Will people remember my branding?
• Does my branding look professional to customers?
• Are the colours right?
• Should I have a branded company van and work wear?
You should also look to get your website as high as possible on search engine results. For example, potential customers who search Plumber – Norfolk’ in their internet search engine, will only look for the first few results. If your website or Facebook page appears much later, they are unlikely to find you.
3 Local Adverts
Some plumbing companies still find success from advertising in the Yellow Pages. You could also leave leaflets or business cards in local cafes, restaurants and shops. Here you could catch the eye of someone looking for a local plumber.
4 Lead Generation Websites
There are a number of lead generation websites which can be used by plumbers. These include:
• Rated People
• Check A Trade
• My Builder
• Local Hero’s
• And many, many more.
These are a great way to capture people who are searching the internet for plumbers. For example a user might search in Check a Trade for an outdoor drain unblocker in their local area. If your account is set up to match with this search, they might contact you for a quote.
While this is a great way of gaining new leads, you will need to factor in that many of these websites charge fees for referrals. As such, you will need to factor this into your marketing strategy.
5 Social Media
Social media has become big business, plumber advertising is no exception. The number of daily social media users in the UK is staggering, and you can use it to gain new work leads. Having a Facebook and Twitter page is a good start, but it is important to share relevant and engaging content. This could include:
• Before and after pictures of your jobs
• Customer feedback
• Helpful videos
• Special promotions
On top of this you can use paid social media ads to target a certain type of customer base in your local area.
6 Local Radio
For many companies a TV advertising campaign is out of reach. However, local radio adverts are likely to be much cheaper. If big commercial radio stations are too expensive, smaller radio stations – such as hospital radio stations – can be more affordable.
7 Team Sponsorship
Sponsoring a local sports team can be an excellent way to get more work. You could sponsor local amateur or semi-professional teams such as:
• Football team
• Rugby team
• Cricket team
• Hockey team
• Netball team
In addition to this some golf courses offer sponsors the opportunity to sponsor a hole on the course. Alternatively, a squash club might want sponsors for a tournament they are holding.
As you can see from the above there are some excellent options for growing your plumbing business. Why not give them a try today?
