The construction marketing companies have only been dependent on paper and mass media promotion for many years. But with the evolution of the internet, many construction marketing agencies are slowly recognising the need to make their presence on various digital platforms.
So, here we are throwing some guiding light on construction marketing services, different marketing challenges they face, and strategies that every construction company should know to increase their revenue ten-fold.
What is Construction Marketing?
The construction industry is a highly competitive and risky business. It involves a huge amount of resources and revenue to complete a project. With such risks, construction companies invest highly in marketing their projects and services, which has given rise to the term “contractor marketing also.
Proper, efficient, and continuous marketing of an upcoming construction project or services can boost the business of the contractors. A successful advertising campaign, professional website stating all the details, accounts on social media, give the customers a glimpse of the construction company’s work and culture.
However, with the advantages construction marketing provides, there are also certain challenges that marketing managers face.
Top 3 Construction Marketing Challenges Faced By Contractors
Like every industry, construction also has its set of challenges that most contractors face.
Improper CRM System
A CRM (Customer Relationship Management) System allows companies to track their marketing activities and the results generated from them. So, if your construction company doesn’t have one, then construction marketing services should advise them to install one.
Contractor Taking A Long Time To Respond To The Inquiries
When intended customers submit their inquiries via the website, the inquiry is passed on to a sales team. If this team doesn’t know the “average response time”, they may take ages to respond to the clients. To resolve this problem, contractors must have a systematic response process in place to avoid making the client wait.
Think About The Outcomes And Not Outputs
It’s great if construction marketing strategies are working for you. You can see your website ranking well on Google and have good followers on social media sites. However, to get outcomes, use Google analytics tools to see where you are getting your traffic from and the results of your marketing campaigns.
There are always ways to turn around things. Check out construction marketing strategies that can make your construction business successful digitally.
Seven Construction Marketing Ideas To Make Your Business Boost Exponentially
To overcome all the construction marketing challenges and make your business successful online, follow the below marketing ideas. These ideas will help you build your brand, get more leads, and increase your reach to a larger number of your targeted audience.
Enchant Clients With Your Website
A potential client always looks at the website of the construction contractor in the beginning. It indicates that you need a smooth working, SEO-optimized website that includes all the important information about your company. A great website consists of home pages, service pages, about page, contact page, client testimonials, before and after pictures, blog page, etc.
Join All The Popular Social Media Sites For Best Promotion
Social media is one of the biggest construction marketing tools. There are tons of ways you can use these platforms to generate brand awareness and meet your target customers. Construction marketing services use popular sites like Facebook, Instagram, Twitter, LinkedIn, etc., to help construction companies grow online.
Keep Clients Updated By Sending Newsletters To Them
One of the best ways to keep in touch with clients without being overbearing is by sending them newsletters. A newsletter consists of news related to your industry, about your ongoing and completed projects, the best staff member of the month, introduce any discounts or offers, etc.
Use The Power of Visuals And Create Engaging Videos
Visual is a powerful tool and a construction company should take full advantage of it. A video with good graphics, clear texts, and great editing can win over people faster. Some examples of videos that a contractor can use are introductory videos, site transformation videos, client testimonials, etc.
Construction is a Team Work. So, Build Great Connections!
To construct a building, a contractor requires a vast range of materials and labor. Make great connections with your suppliers and they can become lead generators for you by offering them commissions. You can also use LinkedIn marketing strategies to find new and potential partners to join you.
A Webinar is The Best Way To Interact With People
There are lots of advancements that are coming up in the construction industry. To talk about these changes, host a webinar. You can send the link to all your customers as well as other people in the same field. This way you can build a great network and also get a platform to interact with everyone.
Invest in Paid Advertisements To Qualified Clients
Have you heard of Pay Per Click (PPC)? It is a form of paid advertisement which is highly effective to get the attention of your intended audience. PPC is a little complicated. So, hire a certified construction marketing professional to not waste your resources and actually get results from using this tool.
Construction Marketing Services: A Worthy Investment
Construction marketing when done right can take your business to another level. That is why you need to invest in trusted construction marketing services. Professional marketers use tested and proven marketing strategies to deliver promising results for your construction business.