Very often people associate low-cost projects with ugly projects. Why can’t a low-cost solution be beautiful?
Ideal Work mission is to create beautiful and innovative surfaces at an affordable price. For this reason, we believe a lot in the African market. We are very convinced that it is possible to plan projects with a modern and pleasant design without increasing the budget.
In the next few years, all the major governments in Africa will make huge investments to build millions of houses for local people. This will be an economic challenge but also amazing opportunity. For many years, the African market was considered a “poor” market, where it is possible to sell only“second choice products”. We believe that new technologies and new innovative products allow today to offer even in Africa the same solutions sold in Europe and America, but at prices that are more competitive.
How? The decorative concrete is a perfect example. Instead of selling a ready-to-use surface as ceramic tiles manufactured in Europe or in China, it is possible to use local and low cost material as concrete, then train local workers with modern techniques, at the end thanks to Ideal Work products which turns everything into beautiful, durable and colorful surfaces. All this is possible reducing up to 90% of the costs, creating skilled labor in Africa and giving architects the ability to customize projects in form and color.
The stamped concrete, for example, it is created on site, using only three IDEAL WORK products. There are more than 1,000 combinations of colors, shades and shapes. Each project can be customized, so you can create surfaces with modern neutral colors (grays) or traditional surfaces choosing from all available colors.
The techniques are transferred to the local workers by Ideal Work trainers, which can make training both in Italy, or they can do this directly in Africa, working with local installers.
Decorative concrete floors are now very popular in Europe and the Middle East. The most common uses are external floors in hotels, villas, shopping malls, theme parks, or indoor floors in museums, restaurants, offices, homes. Visiting the site www.idealwork.com , it is possible to see all Ideal Work solutions and references in Europe and the Middle East.
Very soon in Africa in Decorative Concrete will be very popular. The number of international “Archistars” that have projects in Africa is growing every year. There are also an increasing number of African architects who create innovative buildings which are published in magazines around the world. This is very positive for the future. Africa deserves the beauty. IDEAL WORK is ready to support it.
LUCA SEMINATI – Managing Director
www.idealwork.com
