In this era of risk and instability, engineering businesses need to adapt and innovate with new techniques and sustainable ways to stay ahead of the competition and provide their customers with reliable products, solutions, and services.
In 2011, a dedicated group of engineers at Weir Specialty Pumps (WSP), based in Salt Lake City and part of our Flow Control division, recognised an opportunity to provide a pumping solution to a problem faced by customers in one of their served markets.
WSP were aware that one of their competitors was experiencing issues during very demanding operations and they believed this was a perfect opportunity to launch a competitive product to the market.
Their goal was to create a reliable, robust, and easy to maintain pump for the midstream and downstream refining, petrochemical, and chemical processing industries.They recognised that their the Roto-Jet brand needed a pump in its portfolio that could provide the downstream oil and gas market with a profitable, consistent, and long-term growth.
The team’s lack of experience in this market did not hinder the entrepreneurial and proven pumping specialists. Pushing their knowledge and experience beyond the traditional pumping capabilities and rethinking their strategy, the team began to develop and test a new product while leveraging their core competency in pitot tube technology.
This innovative approach and investment in research and development resulted in the new Roto-Jet® RO-FT API 610pump, which was launched earlier this year to a very positive industry reception. WSP is conducting ambitious training sessions to build a strong and confident sales team so they can discuss the product with high level decision-makers, operators and engineers. They are now primed to work within this niche low-flow, high-head sector as soon as the downstream market recovers.
The future also presents a challenge. The oil industry is facing a complicated situation due to the low price of oil and companies do not want to risk a huge investment.
However, the positive response WSP is having in their meetings with customers about the RO-FT is indicative of the need for equipment to offer the maximum Mean Time Between Failure which equates to outstanding lifetime maintenance costs. The goal is to show prospects and customers that this product can help them obtain extraordinary benefits.
Weir Group is proud of its innovative history; over the past century and a half, we have excelled at developing new engineering solutions, many of which helped shape the industrial revolution.
The development of the new Roto-Jet® RO-FT API 610 pump is just one example of Weir stepping forward to meet the challenge of an uncertain market environment.
Learn more about the Roto-Jet® RO-FT API 610 pump here.