Innovation: this has always been the core business of Laurini Officine Meccaniche. The Italian company has succeeded in bringing the typical fine craftsmanship Made in Italy to the sector of pipelines and earth moving, where it has become a world leader.
But Laurini’s world isn’t just limited to the creation of advanced machinery. Advertising is also handled by the company in a highly original manner. Through a new experience that is encompassing and immersive. That is how it came to launch its 360° stereoscopic 3D video, that enables the viewer to visit the company from the inside and meet its team close up, examine the projects and observe the machines produced by Laurini Officine Meccaniche.
Filmed with a multi-camera system that records every scene at 360°, the new 3D stereoscopic video of Laurini Officine Meccaniche gives the viewer a complete picture, showing every point and angle of observation possible.
It is a choice that means to offer more than just a new language of corporate advertising, taking advantage on a large scale of 360° video, but also and above all because this technology reflects the innovative know-how of the company and is able to convey its passion for the work it does and the attention to details that can be seen clearly by experiencing the world of Laurini Officine Meccaniche in first person.
The decision to entrust its message to the technology of 3D stereoscopic video also confirms the company’s desire to focus on its customers. In the various stages of the business, the customer-oriented approach of Laurini Officine Meccaniche always places the customers at the center, involving them in the process of creation and design of the machinery, transparently and with great attention.
The 3D stereoscopic innovation
In the same way, in the 3D stereoscopic video, the viewer can interact directly and becomes the protagonist of the scene, personifying the supplier, a worker or the potential customer who visits the company and is taken to see the engineering and production departments, and who then participates in actual startup and use of Laurini machines at a worksite located in the Apennine mountains in Emilia-Romagna.
“Today we inaugurate an important new step in our progress: the launch of an experience of virtual reality that is truly unique, and that we wanted to create to show people our company up close and in an increasing interactive way as a means of involving them” says Marco Laurini, President of Laurini Officine Meccaniche.
“Our 3D stereoscopic video with 360° panorama has been officially online on our website and on the social networks for several days already, available for all those who want to visit Laurini Officine Meccaniche in an unprecedented way”.