If you’re in the construction sector, it’s likely that up to recently you may have heavily depended on traditional advertising, word of mouth, or networking functions to drive inquiries, leads, and sales. The fact is that clients these days expect to locate your business on the Internet. Be it to get in touch with you, make an inquiry or buy your building materials online, both B2C and B2B construction companies can greatly benefit from having an online presence.
It is integral that you know how to employ the proper marketing strategies to drive clients to your business. One important strategy is being able to rank your site higher on Google by using effective search engine optimization techniques. SEO plays an integral role in construction websites as most of them are located locally. When your digital presence and website are optimized for local searches, you will drive organic leads to your site without needing to spend a dime on paid ads.
This read aims to show you how SEO can help construction companies’ websites.
Benefits of SEO for your Construction Business
These days, customers search for your products and services across a range of search engines; but when search engines cannot locate the right content from your site, you’ll be missing out on valued opportunities to drive qualified leads and traffic to your construction website. A robust digital identity and presence is integral in the 21st-century advertising landscape no matter your business’s sector or industry. At the end of the day, optimizing your content is among the most effective methods of driving revenue and brand awareness for your construction business.
Here are some of the benefits of SEO for your construction website.
You’ll get higher rankings
One key benefit of SEO is that it assists you rank higher in search engines for phrases and keywords associated with your construction business. This is very crucial because pages that are ranked in the top three slots of a page get over 50% clicks! Furthermore, search engine results that rank higher are considered to be more trustworthy. Therefore, SEO is a great option if you are looking to raise your ranking and position your construction company as a credible industry leader.
Increase awareness of your company
The more your site ranks higher in search results, the more likely potential customers will know about your business, what type of products and services you offer, and how to get in touch with you. More often than not, individuals are more likely to recommend your services to their family members and friends who are searching for what you are offering if they liked your business. This kind of recommendation is very important as people are more likely to listen to people they trust compared to brand advertising. Research has revealed that around 80% of potential customers rely on recommendations before buying anything.
You’ll receive qualified traffic
On top of improving the traffic quality to your construction website, SEO also ascertains that you are receiving qualified traffic – persons who will eventually convert to loyal customers. Because of SEO, you will be able to attract persons who are already actively looking online for particular services you offer, which increases the chances that they will turn and become loyal clients. In this way, you’ll not be wasting money and time to bid on construction projects or reach an audience that doesn’t have any need for your construction expertise.
SEO Best Practices for Construction Companies
Over recent years, SEO practices on search engines have significantly changed. Gone are the days when you could easily trick the algorithm by purchasing spammy links and filling in keywords to link to your content. The updated Google algorithm will severely punish you for this and push your site to the backend of search results.
Best SEO practices you can implement include:
-Create custom content. Make sure that you post content that is relevant to both web users and search engines.
-Links on your website. The type and quality of links you receive from other sites can significantly influence your page domain and authority, which also includes visibility in SERPs.
-Call-to-action (CTA). To make the content engaging, make sure to include a CTA. Not only will this make the content more engaging and interactive, but also assist you drive qualified leads. You can include testimonials, infographics, quizzes, and calculators (construction cost calculator), to make the content more interactive.
Make sure not to include several CTAs on one page. Users will only get confused. Determine your CTA by considering user intent. The purpose of the CTA is to assist the user know the next steps they can take.
The aforementioned are some of the most effective you need to take if you want your SEO strategy to work for your construction business. If you are a local contractor, it would be in your interest to concentrate on local SEO to help the local demographic locate you better. Just try searching for the keyword ‘construction business near me’. You’ll see that this exact keyword has been typed into Google almost 100,000 times per month.
Remember that user experience is a big SEO factor in 2023 and henceforth. If web visitors stay on your website for an extended period, browse a lot of web pages, and relate to the content, your construction website will certainly rank higher. The main objective of Google is to offer users an amazing experience. If you offer it to web users, Google will return the gesture by increasing your rankings. So SEO for construction websites is very important.