Caesarstone has launched their new-look of Caesarstone Kitchen of the Year competition in a bid to find South Africa’s most amazing, new kitchen design.
This year designers and homeowners will combine their powers to enter their kitchen masterpieces for a chance to win exciting TV exposure and R50,000 each!
“We’ve seen a shift in the industry where homeowners are the most involved they’ve ever been when it comes to conceptualising their kitchen designs,” says Caesarstone South Africa’s marketing director, Trevor King. He says that designers bring their expertise and experience to the table, but have to take their clients’ tastes and needs into consideration in order to create a successful kitchen design.
Trevor adds, “In many instances it’s the close collaboration between the homeowner and the designer that makes for the best design outcome.”
“One of the things we love about this competition is that it exposes the public to top, local kitchen design and top, local kitchen designers,” says Caesarstone South Africa communications manager, Lisa Aspeling. With design tools like Pinterest at our fingertips, good design has become paramount to homeowners, especially since design – specifically kitchen design – factors hugely into home resale value.
Lisa continues, “Just as having Caesarstone finishes in the home positively affect a property’s perceived value, so creating a design-sensitive kitchen contributes significantly to a home’s overall value”.
Past winners of the competition have not only won cash prizes and coveted media exposure, but often enjoy a demand for their design expertise shortly after winning. Beth Gillitt (competition winner in 2012 and 2014) soon had a waiting list for her work, with enquiries coming from as far afield as The Netherlands. In 2014 she was headhunted for an illustrious position in Dubai.
With the kitchen now considered the central, shared space in any house, it makes sense that homeowners and designers are paying so much attention to the design of this integral space.
“We think that this competition offers insights into what’s happening in South African kitchen design, and gives the kitchen the attention it so deserves,” says King.
Kitchens that have been installed between 1 January 2014 and 15 July 2015 are eligible for entry and must feature Caesarstone surfaces.
Caesarstone is calling on homeowners and designers to enter their design or nominate their favourite kitchen.