The layout of the stand reflected the brand’s focus on the customers, making it easy for visitors to find the offer for their business in the display organised by sector: Urban Construction, Infrastructure, Quarrying and Recycling. CASE machines and Iveco vehicles where shown together to highlight how the two lines provide a complete solution for construction businesses.
The CASE Europe Africa Middle East team was on the stand throughout the show to welcome customers from across the region and discuss their requirements. The Service and Parts teams and CNH Industrial Capital were also available to explain all the ways the brand is able to support customers in partnership with its dealers, providing complete business solutions that include tailored financing packages, extended warranty, planned maintenance programmes, competitive cost of ownership, and efficient parts and technical service.
The brand showcased its full line of equipment and services, complemented by Iveco vehicles for the construction industry, on its 3,216 square metre stand. At the show CASE unveiled new D Series crawler excavator models for the European markets, the 580ST backhoe loader featuring the new backhoe boom and loader arm, and new features for the CASE® SiteWatchTMand CASE® SiteControlTM systems.
A team of dancers and acrobats provided entertainment and led visitors into the heart of the CASE stand, where they performed with three machines.
A full, immersive CASE experience
Following its successful introduction at Intermat 2015, CASE offered once again its stand experience app, which led visitors on a guided tour, providing access to multimedia material on the products and services on display as they walked around the stand.
An excavator simulator provided visitors the opportunity to experience what it is like to operate a CASE machine. This proved to be one of the stand’s biggest attractions, with over 750 visitors proving themselves in the driving simulator contest that challenged participants to uncover the CASE logo against the clock, rewarding every day’s fastest operator with an action camera.
The brand also organized a twice-daily shuttle to a gravel pit located in the nearby village of Aschheim, where it offered test drives on the latest CASE products for aggregates applications.This activity was very successful, attracting a total of over 250visitors from around the world. All appreciated the opportunity to see and test drive the machines in a real work situation.
CASE graders win Diesel Progress Excellence in Equipment Engineeringaward
The CASE 856C grader, marketed in the European countries, won the Diesel Progress Excellence in Equipment Engineering Award in the Graders category. The award, which is organised by Diesel Progress magazine and ZF, recognises the achievements in engineering and design of engine-powered machinery.