Geberit Group, established in 1874, is a European market leader in sanitary technology with a global presence and is celebrating 50 years of their Concealed Cistern.
Chairman and CEO of the Geberit Group, Mr Albert M Baehny says: “Sustainable business management is the basis for long-term success.
The 50th birthday of the Geberit concealed cistern is a perfect example of how business success is compatible with environmentally friendly action and social commitment. This highly successful product, which has been sold over 60 million times, was a far-sighted strategic step on the journey from a sanitary unit to the modern bathroom.
Water-saving technology, reliable quality and comfort for end users as well as the 25-year guaranteed spare parts availability for plumbers has all convincing aspects of a sustainable product.”
“Our sustainable business management has made it possible to increase the value of the company over the long term and minimize risks for its future development. This has paid off, with Geberit – as in previous years – once again among the 100 most sustainable companies in the world in 2013 according to Corporate Knights (CA)”, adds Baehny.
“To date, Geberit has sold more than 60 million concealed cisterns world-wide, which serves to demonstrate the standards that Geberit set half a century ago”, asserts Dorianne Isaacman National Marketing and Retail Sales Manager from Geberit.
“This success was only achieved thanks to the partnerships we have with our plumbers, sanitary engineers and distributors. After all, it is through their support and hard work that we have been able to develop the first generation of cisterns into the state of the art systems available today.
They were the ones installing these revolutionary products all those years ago, with the utmost faith that the concealed cisterns would be a success. Together, we paved the way for a previously unimagined level of functional and creative freedom in bathroom applications,”adds Isaacman.
Paradigm change: from sanitation unit to convenience bathroom
A paradigm change in European bathrooms began with the concealed version of the conventional cistern. It was now possible for additional sanitary fittings such as the pipes to be installed virtually invisibly behind the wall.
Today, this means that the whole bathroom can be designed entirely to suit each individual’s requirements. With the various concealed cistern versions and installation systems available today, plumbers can find a solution for every bathroom situation.
The multitude and technological advancement of flush plates available today has opened up new design possibilities. What’s more, ground-breaking systems like the odour extraction unit behind the actuator plate are now on the market.
In the opinion of experts, this trend could soon be part of the basic features of the modern bathroom. Even shower toilets, such as the new Geberit AquaClean Sela, are heralding in a new era of freshness, hygiene and bathroom design.
A concept for the future
Today’s bathroom designs can even be seen in the touchless design actuator plates, such as the Geberit actuator plate Sigma80, which offers increased convenience and hygiene.
And the development doesn’t stop there: at the same time, the Sigma50 offers the highest possible level of creative freedom as the customer is able to customize the finish of the plate by choosing from a range of different finishes that best suits the bathroom design.
With the Geberit Omega concealed cistern, Geberit is presenting a new concealed model with different construction heights in its anniversary year. The cisterns can accommodate both front and top flush actuation. What’s more, the actuator plates are significantly smaller which opens up a whole new level of creative freedom.
Reliability thanks to Know-How Installed
The fact that Geberit concealed cisterns have been in use for half a century, demonstrates that Geberit’s brand promise of “Know-How Installed” is clearly working. Even today, plumbers are constantly bumping into Geberit concealed cisterns from the early years that are still in daily use. Geberit still has replacement parts for first-generation cisterns and guarantees spare part availability for up to 25 years.
Long-term goals
Mr Baehny concludes: “In the coming years, we want to continue to roll out new products that set new standards in water conservation and sustainability. At the same time, we are pursuing ambitious goals throughout the Group. By 2020, we want to reduce CO2 emissions by 20% compared with the year 2000 based on organic growth.”
