LATICRETE, a manufacturer of installation and finishing systems for the building industry, has announced its 60th anniversary celebration which will take place at the World of Concrete in the Las Vegas Convention Center from February 2-5, 2016. The theme of the celebration is “60 Years of Building Chemistry”, which recognizes the significant products and relationships the company has built over the last 60 years.
“Research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone,” said Dr. Henry M. Rothberg’s pioneering work in the field of chemical engineering revolutionized installation techniques for the setting of ceramic tile and stone by the “adhesive mortar method.”
The company will provide access to their newly-launched and updated product lines. Outside the convention center, SPARTACOTE coating systems experts will provide live application demonstrations at the Decorative Pavilion.
According to Senior Director of Marketing and Product Management, Sean Boyle, the company’s success has been a critical element the company has experience through providing industry-leading technical and customer support. “The new and updated product lines we are demonstrating at the World of Concrete show that our 60-year track record of innovation continues unabated,” he added.
LATICRETE will also be launching its SPARTACOTE FLEX PURE CLINICAL PLUS, a specialty concrete coating system equipped with antimicrobial technology perfect for veterinarian facilities, pharmaceutical facilities, research labs, hospitals, clean rooms, restrooms, prisons, locker rooms, and food and beverage processing areas.
SPARTACOTE FLEX PURE CLINICAL PLUS provides optimal impact, abrasion, and chemical resistance characteristics. The low-VOC, fast-curing, two-part polyaspartic aliphatic polyurea sealer/finish coating is designed to inhibit the growth of bacteria and viruses. Engineered to perform for the life of the floor, these hygienic coating systems prevent contamination throughout the entire system.
The material is applied in a single or multiple coats by brush, roller, or squeegee at varying thicknesses to a variety of substrates.
LATICRETE SPARTACOTE FLEX PURE CLINICAL PLUS is a truly phenomenal product given that it exhibits over a 99 percent reduction in staph and salmonella over a 24-hour period when compared to a standard floor coating.
SPARTACOTE FLEX PURE CLINICAL PLUS can be applied as a top coat within seamless, multi-build chip/quartz coating systems. The product is available in all SPARTACOTE commercial, industrial and decorative flooring systems. LATICRETE DRYTEK Moisture Vapor Barrier is now shipping with pigmented colors. The product can be mixed with SPARTACOTE Epoxy Pigment and is available in eight different colors: Black, White, Dark Grey, Light Beige, Sand Beige, Dark Beige Light Grey, Medium Grey and Tile Red.
