Ryce East Africa which is the main dealer for General Motors products including Isuzu and Chevrolet has opened a new service centre in Mombasa, Kenya.
The company which is part of the Sameer Group is expected to sell General Motors East Africa (GMEA) brands on the new project; this is according to a statement by GMEA.
“The new facility is anticipated to boost customer experience by providing enhanced after sales support and also help in the fight of the growing counterfeit nuisance in the country,” GMEA said in a statement.
The new service centre among other things indicates increased investments in the competitive new vehicles industry where quality and wide dealership networks are very important in winning customers and the confidence of vehicle manufacturers. It is also an indicator of yet another investment by a GMEA dealer and compared to other firms that directly own and manage their showrooms, sales and service networks, GMEA depend on independent dealers.
Their dealers comprise of Ryce, Kenya Coach Industries (KCI), Thika Motor Dealer, Pewin Motors and Central Farmers Garage.Some of the other dealers that have expanded their showrooms and service centres in various towns consist of Toyota Kenya and Crown Motors which is the local Nissan franchise holder.
The expansion by Ryce East Africa has coincided with the current high demand for newvehicles in the region which hit a new peak of 19,966 units last year, having grown 13.3 per cent from 17,616 units in 2014.
Apart from the Isuzu and Chevrolet brands, Ryce are also dealers of Hero motorcycles and SDMO generators. The company whose main office is located along Kampala Road, off Enterprise road in industrial Area, Nairobi became a GMEA dealer in 1975, also leases motor vehicles to corporate clients.
They are fully dedicated to being the reliable one in provision of quality automobile, alternative power, at comprehensive and affordable rates in a personalized and efficient manner whilst exceeding all stakeholders’ expectations.