Dubai-based real estate firm Pure Gold Living to launch 3 projects

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Dubai-based real estate firm Pure Gold Living have lined up three new project launches for this year, with an investment of $100 million, its top executive said. Of the three projects, two will be residential ones and the other will be a commercial project in a prime Dubai location.

Dubai is Keeping to its promise of a whole new approach to the region real estate and construction sector, Pure Gold Living is delighted to announce the completion of its first prestige project, PG Upper House in Al Furjan.

All 103 units of the study apartment and one bedroom plus one-bedroom options built to the most exacting modern standards, have been handed over before the expected handover date of 30th June, also completed and delivered are 2 retail outlets.

Karim Merchant, CEO of Pure Gold Living said, commented on the success of the Upper House venture, by completing the project ahead of schedule they have not only cemented their credibility in the market but also set a new standard in dependability and confidence. These are the same values that have marked more than thirty years of success for their parent company, the renowned Pure Gold Jewellers. Pure Gold Living believes implicitly in making the buyer an integral part of the equation from start to finish and offering a relationship based on real time data, total transparency, and a reiterated promise of on time delivery with no hidden costs.

PG Upper House’s facilities have been carefully chosen to fit into the lifestyle of the discerning homeowner and include an infinity pool, Yoga Shala, kids pool and BBQ area, jacuzzi, 24-hour security and Technogym-equipped gym. The Open Lounge concept adds to the ambience and the apartments are fitted with state-of-the-art appliances and amenities and floor to ceiling windows that offer 70 percent influx of natural light across the unit.

Holly Simpson Dubai-based educator is a PG Upper House apartment owner and shared her thoughts on the whole experience from moment she reached out to them, the PG Upper House team demonstrated an incredible level of commitment to detail and problem-solving.

“Our vision is bold and long-term and predicated to creating an integrated community of people from all over the world and all walks of life. This is why our flagship project PG Upper House has been designed to appeal to everyone whether they’re looking for an ideal executive home, the perfect upmarket start up as a young couple or family and a sound investment if they’re a first-time buyer,” added Merchant.

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“Buying a one-bedroom apartment in Al Furjan, Dubai from Pure Gold Living was an experience worth sharing. Their customer-centric team, right from the executives to the hands-on CEO, showed great commitment. They simplified the daunting payment plan process, offered flexibility, and even facilitated selecting a preferred parking spot. Their swift construction pace is remarkable, a testament to their promise of timely delivery. Pure Gold Living, undoubtedly, adds a personal and professional touch to real estate, making them my top recommendation for a uniquely satisfying home-buying journey,” added Hisham Othman, a marketing professional based in the UAE and PG Upper House homeowner.

“We choose PG Upper House for its unique design and utilisation of the space. Attention for detail is given to everything keeping in mind first time investors and small families. Starting from viewing to purchasing the property, the experience was joyous as their staff were available at each stage to guide us. Pure Gold Living for people who values these attributes,” said Dr Anilkumar & Mrs Sandhya Anilkumar, who also received their keys this week.

Sustaining the momentum, Merchant added that two new residential projects will also be launched this year in Al Furjan and Meydan by Pure Gold Living further enhancing the aim of creating an end user community that gets what it pays for.

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PG ONE Al Furjan, the first plot in this exciting community hence the name, will be located 1 minute from the Discovery Garden metro station. This residential tower will feature studios, 1-, 2- and 3-bedroom duplex apartments, each with its own pool. The building itself will also house the largest infinity pool in that part of Dubai, along with several other unique amenities that will be unveiled soon.

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