Shurooq begins expansion of The Serai Wing

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In the refurbishment of The Serai Wing which is a historic 20th-century pearl trader’s family home in  the heart of Sharjah, Shurooq has meticulously created twelve key boutique wings spread over two houses

Authority (Shurooq) has announced the opening of The Serai Wing , an exclusive addition to Shurooq’s luxury hotel portfolio.

“Heart of Sharjah” as a hub for captivating attractions

An extension of Sharjah’s Chedi Al Bait, Project combines the region’s rich heritage and authentic culture with Shurooq and GMH’s expertise in designing and managing sophisticated hotels.

In the renovation of a 20th-century pearl trader’s family home in the heart of Sharjah, Shurooq meticulously created 12 key boutique wings, spread across two houses, each with a private pool and outdoor seating area, Shurooq said in one Note.

A perfect blend of luxury and traditional hospitality, Residence features high ceilings, exposed beams, precious stones, modern lighting and a neutral color palette while paying homage to the essential architecture of ancient Emirati culture.

Ahmed Obaid Al Qaseer, CEO of said: “We are proud to introduce The Serai Wing as a groundbreaking and distinctive luxury destination  in Sharjah.”This remarkable structure embodies Shurooq’s vision to preserve and revitalize our city’s authentic culture and heritage.

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The Serai Wing Bait Khalid Bin Ibrahim exemplifies our commitment to enhancing Sharjah’s position as a premier luxury travel, tourism and hospitality destination. “This remarkable project fits perfectly with their vision to establish the ‘Heart of Sharjah’ as ​​a hub of fascinating attractions,” he said.

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“It represents a significant addition to The Chedi Al Bait, Sharjah project launched in  2018, weaving a narrative that evokes the historical legacy of the UAE and Sharjah,” he added.

The Serai Wing offers luxury by the world class management of General Hotel Management Ltd (GHM).

Project blends history’s authenticity and modern design, translating Shurooq’s commitment to reinforcing Sharjah’s position as luxury hospitality destination.