Home CORPORATE NEWS Daikin set to maintain leading market position in post-COVID-19 era

Daikin set to maintain leading market position in post-COVID-19 era

Business resilience strategy doubles group’s market value to reach USD 65 billion

The demand for solutions and products that promote a safer and healthier indoor air quality, ensure better ventilation, and eliminate air impurities is driving even higher growth for Daikin Group. The steadily growing demand comes as people in the Middle East and around the world take extra precaution to prevent the further spread of COVID-19.

Daikin Group reported that its overall market value has doubled from USD 30 billion to USD 65 billion. The company attributed this successful performance to its business resilience strategy amid a volatile global economy, as well as aggressive investments and various measures carried out under its Fusion 20 Strategic Management Plan. These initiatives have empowered and will enable the group to maintain its leading position in the market during and even after this pandemic.

The company said it continues to make strategic investments to grow the business while also building on its robust corporate structure to give back to society. As customers look beyond the pandemic, their needs have changed. Daikin was among the first to respond to their growing demand for air quality solutions by tapping the power of technology to provide products and services designed to improve air quality and promote efficient cooling and energy consumption.

In the Middle East and Africa (MEA) region, Masaaki Miyatake, Chairman and President of Daikin MEA, said: “Daikin MEA continues to aggressively expand its operations and footprint in all key markets. We achieve this expansion strategy by opening new affiliates, sales offices and service centers, introducing new products, and further strengthening our business structure, manpower, sales partners and relations with key industry stakeholders.”

Daikin MEA recently launched new products and solutions with key focus on indoor air quality and purification. Its new range of solutions include the flagship air purifiers, residential AHU series, new filter technologies on fan coils, auto-cleaning technologies, and an improved AHU lineup for all applications, especially in the health sector.

“Each day, we take one step further in pursuing our dream and vision to grow aggressively in key regions, introduce differentiated air solutions and make further investments. While others are shrinking and minimizing operations, Daikin will confidently continue its efforts in finding solutions to customer needs while serving and contributing to each local market we operate in,” he added.

Among other initiatives, Daikin is keen to continue promoting energy-efficient air conditioners and refrigerants that have less impact on the environment and have the potential to reduce carbon emissions that cause global warming. The company views its business strategy as a balanced approach to increasing growth while contributing to global efforts that address social and environmental concerns, especially climate change.

Miyatake concluded: “Delivering good indoor air quality through whole building climate control with energy-efficiency and comfort will be our core mission in the region.”

About Daikin Industries

Daikin Industries is the global leader in developing and manufacturing advanced, high-quality air conditioning, heating, ventilation, and refrigeration products (HVAC-R) and solutions for residential, commercial, and industrial applications. Founded in Japan in 1924, the company strives to combine expertise and experience to create new innovative technologies by anticipating the future requirements of customers and society. Daikin has evolved over nine decades to employ 80,000 people with 100 production bases and presence in 150 countries worldwide.

Daikin Middle East & Africa promotes and provides aftermarket support for a full range of air conditioning equipment and systems in all GCC, Middle East and Africa regions.

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