A 1 million-square-foot mixed-use development known as Campus 244 is in the works and the developers, Georgetown Company and its affiliate RocaPoint Partners have released the latest updates on this project. This multiphase mixed-use development is to be built on a 13 acre-site situated at the former Gold Kist headquarters, adjacent to the Dunwoody MARTA Station in Atlanta’s Central Perimeter submarket near Interstate 285.
The Campus 244 redevelopment will focus on some core aspects which include the new 145-key Element Hotel, featuring a dynamic lobby bar and separate chef-driven local restaurant; the 400,000-square-foot adaptive reuse office building; and several new food and beverage establishments, which will occupy up to 25,000 square feet.
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Phase I of the Campus 244 redevelopment involves transforming the existing Gold Kist office building into a, 400,000-square-foot Class-A building with a timber buildout. The former Gold Kist headquarters will undergo some adaptive reuse and be remodeled into a 5-story office building, with modernized workspaces. Based on the design plans of the S9 Architecture firm, the new office building will be upgraded to feature 15-foot ceilings, private outdoor terraces, balcony space and floor plates spread across 90,000-square-feet, which will aid in promoting natural lighting and fresh air circulation throughout the facility. Other building technologies will also be incorporated into the building design, such as cutting edge HVAC systems, touchless elevator and restproom technologies, open staircases and operable windows; these advanced features are to be included, to ensure that the new adaptive reuse building is able to match post-pandemic workspace standards.
Phase I of the Campus 244 will also cover the development of the 145-key Element Hotel, in addition to the adaptive reuse office building. This hotel will offer guests access to a stunning lobby bar that extends outside onto green landscaping; including diverse gathering spots and meeting rooms, which are available for remote work, collaboration, or for simply hanging out with friends and colleagues over a cup of coffee. Other components of this multi-phase project which will be executed in later stages include the development of the 25,000 square feet of restaurant space; plus over 20 food-and-beverage establishments, selected from some familiar concepts from within RocaPoint; and also Georgetown’s $500-million mixed-use development in Alpharetta, Halcyon.
Campus 244 project expected to bring 1,800 new jobs to DeKalb County
The Campus 244 project has received support from the state in the form of incentives. A 68% tax abatement has been offered by The Development Authority over a 15 year period and post-abatement, the Campus 244 project is projected to generate up to $4.2 million to the city and about $2.8 million to the DeKalb County Board of Education. This development is also expected to create up to 1,800 new jobs with an average salary of $85,000. According to a fiscal impact study, expenses for the real property improvements are estimated at $256 million in total, with $195 million in the first phase of construction and $70 million for the second phase .
