The University of South Carolina is forging ahead with a sweeping reimagining of Williams-Brice Stadium, following the USC Board of Trustees’ recent approval to move into the next phase of a $350 million renovation, upgrade plans. The decision, made on Thursday, May 22, builds on initial groundwork laid in October and marks a major step forward in modernizing the iconic home of Gamecock football.
Designed to elevate the fan experience and enhance operational efficiency, the renovation will bring major upgrades to nearly every part of the stadium. Plans call for the addition of premium seating, improved student sections, overhauled locker rooms, revamped concourses with upgraded concessions and restrooms, and essential back-of-house improvements to support stadium operations.
Construction Team
Two construction powerhouses—Contract Construction and Manhattan Construction Company—have been selected to lead the build. Irmo-based Contract Construction has a long-standing relationship with USC, having worked on prior projects including the 2020 stadium upgrades and the Long Family Football Operations Center. Manhattan Construction, based in Tulsa, Oklahoma, brings national experience with major venues like AT&T Stadium and Globe Life Field in Texas.
“We’re excited to see this project progressing and thankful to our Board for their continued support,” said Athletics Director Jeremiah Donati. “Our partners—Populous, Legends, Contract Construction, and Manhattan Construction—have worked tirelessly in planning this phase. With each step, we’re getting closer to transforming Williams-Brice into a next-generation experience. Fans can expect to see concept renderings soon that I believe will truly excite them.”
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Early Renderings
Early renderings presented to the board showcased a bold vision for the stadium’s future, including massive video boards flanking the south end zone and field-level upgrades such as a redesigned locker room, a new field-level club, and a dedicated recruitment lounge.
A central component of the renovation focuses on expanded premium seating. The West Side’s 100 level is set to feature 10 Founders Suites, each accommodating up to 42 fans with 14 exterior seats. On the 200 level, 33 new suites—nine large and 24 standard—are planned, along with North and South Club areas that will include premium food offerings and dedicated kitchen support space. The large suites are expected to hold 32 guests, while the smaller ones will serve groups of 20.
“Our fans deserve a first-class experience when they attend football games and other events at Williams-Brice Stadium,” said USC Board of Trustees Chairman Thad Westbrook. “These renovations are not only about enhancing game day—they’re a strategic investment in the long-term future of Gamecock athletics.”
USC has also joined forces with Legends, a global company known for curating premium fan experiences and driving revenue through targeted, data-driven strategies. Legends will work closely with the athletics department to optimize engagement and revenue generation.
Design
Leading the design effort is Populous, a renowned international architectural firm with experience transforming sports venues across the collegiate and professional landscape. Their portfolio includes work with Texas, Oklahoma, Missouri, and Florida State.
USC will fund the $350 million project through athletic revenue bonds. If the Joint Bond Review Committee and the State Fiscal Accountability Authority grant approval later this summer, construction could start as early as the end of the 2025 football season.
Once USC completes the transformation of Williams-Brice Stadium, the project will significantly redefine the Gamecock fan experience—blending tradition with innovation to deliver a future-ready facility.
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Williams-Brice Stadium Reimagining– Project Factsheet
Location: Williams-Brice Stadium, University of South Carolina, Columbia, SC
Project Cost: $350 million
Approval Date: May 22, 2025 (Phase 2 approved by the USC Board of Trustees)
Phase 1 previously approved in October 2024
Funding Source: Athletic revenue bonds
Construction Timeline: Construction targeted to begin after the conclusion of the 2025 football season
Pending approval from the South Carolina Joint Bond Review Committee and the State Fiscal Accountability Authority (expected late summer 2025)
Design Firm: Populous
Construction Firms:
Contract Construction (Irmo, SC)
Manhattan Construction Company (Tulsa, OK)
Scope of the Williams-Brice Stadium Reimagining:
Creation of additional premium seating areas
Student section upgrades
Locker room renovations
Concourse improvements (including concessions and restrooms)
Back-of-house additions to improve service
Key Features (Based on Current Concepts):
Two large video boards in the south end zone
New field-level club and recruitment lounge
10 Founders Suites on the 100 level (West Side)
33 suites on the 200 level (9 large, 24 regular)
North and South Clubs with premium food service areas
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