With the completion of a Sh2 billion facility, Proctor & Allan East Africa was aiming for a bigger chunk of the ready-to-eat cereals market.
The plant, which is located in Limuru Town, makes breakfast cereals, oats, as well as pre-cooked fortified flour as the company attempts to beat off increased competition from multinationals.
The need to meet the region’s rising demand and evolving lifestyles, according to Proctor & Allan East Africa Chief Executive Officer David Kamau, is what drove the construction of the new plant.
Reported on February 3, 2015
Proctor & Allan to open a US$ 20m manufacturing plant in Kenya
Proctor & Allan East Africa, the region’s leading manufacturer and marketer of quality breakfast cereals and other nutritious foods is set to establish a US$ 20m manufacturing plant in Limuru, Kenya, a move that will increase its production.
Chief Executive Officer of Proctor & Allan East Africa, David Kamau confirmed the reports and said the new factory is anticipated to start operating by April this year, and that it will be producing breakfast cereals, oats and pre-cooked, fortified flour. It will also make use the latest technology in food processing.
This initiative will see the company increase its production capacity to 7 tons per hour, and further create employment to an estimated 200 workers.
For them to reach the 7 tons target, they will be forced to import manufacturing machines from Europe for the manufacturing plant.
This facility expansion project has come at a time when Kellogg, a New York Stock Exchange listed foods has announced that it will, this year, start business in Kenya. In Kenya, Kellogg’s brands include Pringles potato crisps, Rice Krispies, Fruit Loops, Coco Pops and Frosties.
Proctor & Allan to open a US$ 20m manufacturing plant in Kenya
