Webstar Technology Group has closed on a 10-acre parcel in downtown Atlanta, clearing the way for what the developer says will be the city’s largest mixed-use project to date and formally launching Forge Atlanta.
The site, at Ted Turner Drive SW and Whitehall Street SW, is next to the Garnett MARTA station and near Interstates 20, 75 and 85. The multi-phase development will transform an underutilized industrial block into a dense district combining residential, hospitality, retail, and entertainment uses.
Phase I
Phase I will include a 300-room hotel, approximately 600 luxury condominiums valued at roughly $532 million, and about 60,500 square feet of retail and entertainment space. Independent analyses project Phase I will create around 2,100 construction jobs and 900 permanent positions, with the full development expected to generate 3,000 jobs and a $7.37 billion economic impact.
“Closing on the land for Forge Atlanta marks a major milestone in our vision to transform an underutilized industrial block into a vibrant, mixed-use district,” said Ricardo Haynes, CEO of Webstar Technology Group. “By integrating traditional real estate financing with compliant blockchain technology, we are opening the door for residents, investors, and communities to participate in Atlanta’s growth.”
The development team includes Turner & Townsend as project manager, Kimley-Horn as lead engineering firm, and Nelson Worldwide as design architect. Carrie Gibson of Nelson Worldwide emphasized the mixed-use vision, noting, “Our client envisions combining luxurious multi-family living with high-end hotel, retail, restaurant, and entertainment space while incorporating the historic character of the South Downtown Atlanta neighborhood.”
Financing for Phase I
Financing for Phase I will rely primarily on institutional debt, equity, bond issuance, and a $223.7 million inducement approved by the Development Authority of Fulton County. Early condominium pre-sales are planned to provide additional capital and give Atlantans the first opportunity to own homes in the district.
Construction is expected to begin in mid-2026, following finalization of financing arrangements. A ceremonial groundbreaking will involve city officials, neighborhood leaders, and project partners. Subsequent phases may introduce additional residential towers, offices, public plazas, and cultural venues.
Located within walking distance of major sports and entertainment venues, Forge Atlanta is being positioned as a transit-oriented development. The project team also plans workforce programs and community events to ensure surrounding neighborhoods play a meaningful role in shaping the district.
With land control secured, Forge Atlanta moves from planning to execution, setting the stage for one of the most ambitious redevelopment efforts in downtown Atlanta.
Forge Atlanta is part of a growing wave of large-scale mixed-use projects reshaping urban centers across the United States. Similar in ambition, projects like Harborside 8, the 65-story tower on the Jersey City waterfront, combine residential, commercial, and entertainment components to create dense, transit-oriented districts. These developments reflect a nationwide trend of repurposing under-utilized land parcels to accommodate housing, retail, hospitality, and office space while generating substantial economic and job impacts.
Forge Atlanta Factsheet
Developer: Webstar Technology Group, Inc. & Forge Atlanta Asset Management (subsidiary)
Location: 10-acre site at Ted Turner Drive SW & Whitehall Street SW, Downtown Atlanta
Adjacent to Garnett MARTA station
Near Interstates 20/75/85, Mercedes-Benz Stadium, and State Farm Arena
Project Type: Multi-phase, mixed-use development
Phase I Components:
300-room hotel with meeting/event space
600 luxury condominiums ($532M value)
60,500 sq ft retail and entertainment space
Future Phases (Planned):
Additional residential towers
Office space
Public plazas and cultural venues
Expanded entertainment offerings
Forge Atlanta: Economic Impact
Estimated 2,100 construction jobs (Phase I)
Estimated 900 permanent jobs (Phase I)
Total development expected to create ~3,000 jobs
Economic impact: $7.37 billion
Annual tax revenue projected to rise from $14,585 to $1.8M
Estimated $25M total tax revenue during initial abatement
Financing:
Conventional: Institutional loans, equity, bond issuance
$223.7M inducement approved by Development Authority of Fulton County
Optional regulated digital-asset token program planned
Project Timeline:
Land acquisition completed: December 2025
Construction (Phase I) launch: Mid-2026
Condominium pre-sales: 2026
Key Partners:
Turner & Townsend (Development Management)
Nelson Worldwide (Design Architect)
Kimley-Horn (Engineering Oversight)
Skanska (Potential General Contractor)
Community Engagement:
Workforce development programs
Cultural events and neighborhood collaboration
Future phases to include affordable housing and additional public spaces
