Central New Cairo, a premium luxury mixed-use hub developed by Saudi Egyptian Developers (SED), is rapidly progressing as a flagship business and commercial anchor in the heart of the Fifth Settlement. Strategically positioned at the literal crossroads of New Cairo’s three primary arteries, the North and South 90th Streets and the Mohamed Naguib Axis, the development spans 20 acres. Master planned to maintain an 80% footprint dedicated exclusively to open-air green spaces, landscaping, and central courtyards, the project features a sleek, architectural layout composed of 10 state-of-the-art office buildings interconnected by 5 luxury podiums designed for upscale retail and high-end dining. Also, this project cements New Cairo’s position as a leading destination for the development of mixed-use projects, with other mega mixed-use projects such as Mada City Mixed-Use Urban Project coming to the region.
Recent updates from the first half of 2026 highlight accelerating construction milestones and active market traction. SED has integrated comprehensive fifth-generation smart city systems into the infrastructure, including unified building management systems (BMS), smart parking garages extending three levels underground, and panoramic glass facades for all administrative and medical units. Units range flexibly from 50 to 485 square meters to attract regional corporations and premium healthcare providers, with current entry-level pricing hovering around EGP 11.4 million. The core of the development is anchored by a sprawling, 3-acre dedicated family entertainment center, positioning Central as a highly connected, self-contained lifestyle and corporate destination situated less than 30 kilometers from both downtown Cairo and The New Capital.
June 23, 2022
Central luxury mixed-use project in New Cairo, Egypt, has been launched. This is the latest and 50th real estate project by Saudi Egyptian Developers (SED). It builds on the company’s track record of successful real estate development projects. SED has been active for almost 50 years and has built some of the country’s largest real estate developments.
The most recent integrated luxury mixed-use project, Central, caters to businessmen, shopaholics, as well as those seeking entertainment and fun. It puts together the most well-known brands and the best international restaurants under one roof.
Overview of the Central luxury mixed-use project in New Cairo
Central luxury mixed-use project in New Cairo is being developed on 21 acres piece of land. It has a proposed built up area of over 160,000 square meters. This include number of commercial and administrative units of different sizes. The administrative units are between 114 and 490 square meters in size. They are also supported by cutting-edge technological infrastructure, as well as the most recent global smart technology.
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Furthermore, the project has a three-story underground parking structure that covers the entire built up area. The parking area will help accommodate as many visitors, workers, and owners as possible.
The Central luxury mixed-use project in New Cairo site is situated in one of New Cairo’s most strategic areas. It currently serves more than one million people. Upon completion, it is expected to serve 6 million people by 2030. This is according to the most recent market research conducted by SED. The company conducted the research in a bid to ensure the project’s feasibility and practicality.
Project team
Developing iconic and cutting-edge projects is a priority for SED. Because of this, the company is always eager to partner with the biggest, and most experienced international project consultants.
For the Central luxury mixed-use project in New Cairo the company chose WATG as its international design consultant. In addition, SED chose RMC as its local design consultant, Gleeds as its cost consultant and ICE as its traffic consultant. SAVILLS is the projects market research and retail consultant, while DECIPHER is the leasing consultant.
The project’s construction work is anticipated to be completed in about four years.
Factsheet
Developer: Saudi Egyptian Developers (SED)
Location: The main crossroads of the Fifth Settlement, New Cairo,
Total Land Area: 21 acres
Total Built-Up Area (BUA): Approximately 160,000 square meters
Architectural Layout: 10 sleek, modern office buildings structurally resting atop 5 luxury, interconnected commercial podiums.
Building Profile: Triple-height basements + Ground Floor + 6 Upper Floors.
Target Demographics: Currently positioned to serve over 1 million immediate residents and commuters, with capacity scaling to support an estimated 6 million people by 2030.
International Design Consultant: WATG
Local Engineering and Design Consultant: RMC (Riyadh Engineering Consultants)
Cost Management Consultant: Gleeds
Traffic and Mobility Consultant: ICE
Market Research and Retail Advisory: Savills
Commercial Leasing Consultant: Decipher
Total Estimated Project Investment: EGP 10.3 billion.
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