World’s leading refrigeration specialist Bitzer has opened a new subsidiary in Kenya. Bitzer is leading specialist in air-conditioning technologies.The Nairobi office will report to Bitzer Middle East.
The German based company says it is banking on Kenya’s rapid economic growth to make a firm entry in the market.
According to the Managing Director Bitzer Middle East Stefan Leitl, Kenya is an important economy with greater potential of growth promising increased demand for refrigeration and air conditioning.
He added that the rise in population has led to an increase in demand. “Thanks to its increasing population and improved prosperity, Kenya offers enormous growth opportunities.
This, in turn, has led to a high demand for reliable refrigeration and air conditioning technology”.
In addition to the new office, Bitzer is also planning to build a certified service centre within a year, so that users can have access to BITZER’s world-renowned quality in service, maintenance, spare parts and training.
‘We have recently facilitated the direct import of BITZER goods from Germany through our local partner Frigitec Supplies Ltd. Users will therefore have access to a large volume of certified BITZER products at reasonable prices,’ says Stefan
The company says it is working to support its local partners in the region using the Kenyan branch adding that some of them feel subjected to unfair competition with compressors from China, which undercuts German-made Bitzer compressors with dumping prices.
Counterfeit compressors and refrigerants, as well as the sale of damaged goods, are a major problem in Kenya and in Africa as a whole.
