RCP Companies is planning on building a $110 million Anthem House mixed-use development in Huntsville’s MidCity District, North Alabama. This housing project is named after MidCity’s music theme and it’s intended to cater for the city’s growing young workforce. More specifically, the tech and corporate workforce, in need of such residential-meets-hospitality housing solutions.
Therefore, RCP is focusing on creating a collaborative working, living and social atmosphere for the new Anthem House housing project. This is the latest addition to the developer’s broader live-work-play-and-stay project in Alabama, featuring shorter lease contracts and hotel-like amenities. Max Grelier, RCP’s co-founder mentioned that a shift in consumer preferences had occurred, particularly among millennials in the city. He pointed out that this was causing a surge in the demand for more hospitality features within real estate projects.
Design plans for the Anthem House project
Anthem House which is located within the heart of MidCity, offers prospective residents access to nearby dining, entertainment and community events. Additionally, its design depicts an easy, but stylish aesthetic feel intended to capture it as the city’s center of attraction. The property will feature 330 apartment units, a 32,000-square-foot street-level commercial space and a 35,000-square-feet office work space. An industrial-modern style design will be used in all units, to satisfy the needs of both the remote and contract workforce.
Additional details on the Anthem House development will be released during the project’s ground breaking scheduled for this fall. Meanwhile the project’s delivery date is set for early 2025. The developers believe the project will cause private investments in MidCity to exceed $1.5 billion over the next five years.
Grelier mentioned that Huntsville is currently experiencing a housing deficit which is being accentuated by the market’s continued job growth. However, he said Anthem House would serve in filling this gap and it will offer a unique multifamily hospitality product .
RCP’s senior director, Nadia Niakossary, mentioned that the company was constantly searching for gaps in the market. He said RCP’s plan was to fill these gaps through their developments just like with the Anthem House project.