UAE-based Fam has announced it has been appointed as the exclusive master agency for Phase One of the Keturah Ardh wellness project. Based in Dubai, the $16 billion wellness project is Dubai’s first heritage-wellness integrated luxury community. The groundbreaking project from Dubai master developer MAG Group authentically combines traditional Arabic architectural principles. It also incorporates comprehensive modern wellness innovation. True to its name Ardh (meaning earth in Arabic), it reflects its strong ties to culture and nature.
The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness. Through this, the project aims to achieve a self-contained lifestyle community unlike anything else in Dubai. According to Fam Properties, the first phase introduces a rare opportunity for investors and end-users to buy residential plots. They will also have permits to build luxury townhouses. Including 93 well-planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans.
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Scope of Implementation on the Keturah Ardh Wellness Project
The scope of implementation on the Keturah Ardh wellness project is a master plan project that redefines luxury living. On the appointment, CEO Firas Al Msaddi said: “We’re excited to team up with MAG Group on such a distinctive project.” He also noted that the Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today’s buyers.
The project is not a typical real estate launch as it seeks to introduce Dubai’s most exclusive heritage-wellness opportunity. “Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest,” he added. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation.
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