Qiddiya AI Powered Smart Entertainment City is quickly taking shape following the announcement by Qiddiya Investment Company on Monday, 18 May, revealing the expansion of its Google Cloud collaboration for Qiddiya City. Qiddiya AI Powered Smart Entertainment City is a 360 sq km entertainment, sports and culture development outside Riyadh.

Master Works will integrate the rollout, connecting cloud, data and AI tools across city operations as Qiddiya scales venues, districts and guest services.

Qiddiya City covers over 20 districts. Moreover, it is planned around 400 attractions with capacity for 500,000 residents. This is according to Qiddiya and PIF.

PIF lists Six Flags Qiddiya City, Aquarabia, Prince Mohammed bin Salman Stadium, Speed Park Track and a gaming and esports district among the project’s anchor assets.

Furthermore, the Saudi Vision 2030, announced on 25 April 2016, places Qiddiya inside a national drive to raise non-oil activity and visitor spend.

AI Stack Set to Run Guest Flow and Construction data

Qiddiya stated that Google Cloud’s data and AI tools will feed live views of construction progress and visitor demand. Also, it will feed live views of operating efficiency into one operating layer.

Executives expect the platform to cut time to insight from weeks to minutes. This will give teams a faster sight of capacity pressure, site progress and service bottlenecks.

Abdulrahman Alali, Chief Technology Officer at Qiddiya Investment Company, quoted, “Our goal is a seamless digital experience that connects Qiddiya City with our growing nationwide entertainment portfolio.”

The Three Main System for the Roll Out

Three systems sit at the centre of the rollout. An AI Factory built on Gemini Enterprise Agent Platform will process visitor behaviour, spending and movement data to support crowd flow forecasts and tailored guest journeys.

Q Brain, Qiddiya’s agentic AI layer, will equip staff with real-time intelligence and autonomous task execution. Lastly, BigQuery will carry the unified data platform across Qiddiya’s entertainment assets, giving operators one data spine for cross-site decisions.

Abdul Rahman Al Thehaiban, Managing Director at Google Cloud for the Middle East, North Africa and Turkey, said the stack will turn high-volume operating data into usable intelligence.

Master Works Takes Delivery Role as Scale Accelerates

Master Works will lead systems integration for the project, giving Qiddiya a Saudi delivery partner with recent Google Cloud accreditation.

Additionally, Master Works reached Google Cloud Premier Partner status in September 2025 and won Google Cloud Partner of the Year for Saudi Arabia in 2026.

Those credentials place a recognised cloud specialist inside one of the Kingdom’s largest leisure and urban development programmes.

Qiddiya already had cloud ties with Google through a Cloud Centre of Excellence launched with Deloitte. Monday’s expansion pushes that work from capability building into city-scale deployment.

Qiddiya’s requirement is straightforward. More districts, more attractions and more visitors require tighter control of data flows, staffing signals and asset utilisation across a site designed to carry entertainment, sport and culture in one connected city.

Project Factsheet

Location: Southwest of Riyadh, Saudi Arabia

Total Geographic Footprint: 360 sqm divided across more than 20 specialized neighborhoods and districts.

Strategic Tech Partners: Google Cloud, Master Works, and Deloitte

Current Development Status: Flagship destinations like Six Flags Qiddiya City and Aquarabia are open to the public; massive city-wide digital integration and further district expansion are ongoing toward a full 2030 target.

Core AI & Smart City Technology Pillars

• Agentic AI: “Q-Brain”
• The AI Factory & Gemini Enterprise Agent Platform
• Unified Data Platform (BigQuery Ecosystem)
• The Intelligent Command Centre (ICC)