Radisson Serviced Apartments Umhlanga has recorded an exceptional market response following its fully online sales launch on Saturday, 15 August 2026, selling 97 sectional-title apartments through the Markt platform within three hours. The development is the first Radisson-branded serviced-apartment project of its kind in South Africa.
According to Rainmaker Marketing, the agency handling the development’s marketing and sales, the plan was to release 40 apartments as part of Phase 1, with the online launch opening at 9am. Within four and a half minutes, all 40 had sold. With buyers continuing to engage through the platform, the team released a further 57 apartments in smaller tranches through the morning to meet demand, reaching 97 sales by midday — nearly two and a half times the number originally intended for the launch.
A record-setting online launch
The launch was conducted entirely online through Markt and was KwaZulu-Natal’s first fully online property development launch, setting a new benchmark for digitally enabled property launches in the province.
“This was the launch of the first Radisson Serviced Apartment development in South Africa and we had already seen huge interest during the build up to the actual online launch, which included a record attendance at our pre-launch webinar,” said Stefan Botha, Director of Rainmaker Marketing. “So while we expected a really positive launch response it was still remarkable for the entire first phase to be sold out within a record 4.5 minutes.”
Botha credited the outcome to the collaboration between the marketing, lead admin and sales teams, with Markt serving as the conversion platform and campaign intelligence layer.
Chris Horn of Avoca, the project’s developer, described the response as unprecedented. “Selling the initial 40 apartments in four and a half minutes was an extraordinary feat. What followed was even more significant, with demand remaining strong enough for us to release a further 57 apartments and selling 97 in total by midday,” he said. “In my over three decades in the property industry, I have never experienced anything like this… The outcome represents a powerful vote of confidence in Umhlanga, the Radisson brand and the sectional-title serviced-apartment investment model.”
The sectional-title serviced-apartment model
The development’s sectional-title ownership model allows individual investors to own an apartment within a globally branded and professionally managed hospitality development, combining property ownership with the operating platform of an international hotel brand. Being sectional-title units, they attract no transfer duty on acquisition.
The scale and pace of the sales demonstrate strong investor appetite for internationally branded, professionally managed serviced apartments, alongside continued confidence in Umhlanga and the broader KwaZulu-Natal property market.
Next release
With all launch-day inventory now sold, the development will release a further 40 apartments, from R1.89 million, through Markt on Thursday, 27 August 2026, giving buyers who missed the initial launch another opportunity to invest. Prospective buyers are encouraged to visit www.radissonapartments.co.za to wishlist their preferred units.
Project Factsheet: Radisson Serviced Apartments Umhlanga
Project: Radisson Serviced Apartments Umhlanga (first Radisson-branded serviced-apartment development in South Africa)
Location: Umhlanga, KwaZulu-Natal, South Africa
Developer: Avoca
Marketing & sales: Rainmaker Marketing
Sales platform: Markt
Total apartments: 183 serviced apartments
Ownership model: Sectional title (no transfer duty on acquisition)
Unit pricing: From R1.75 million (29m² studio); R2.41 million (39m² one-bed); next release from R1.89 million
Launch result: 97 apartments sold within three hours on 15 August 2026 (40 sold in 4.5 minutes); KwaZulu-Natal’s first fully online property launch
Next release: 40 further apartments via Markt, 27 August 2026
Scheduled opening: 2029
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